Recession Mama











{October 7, 2009}   He’s Back. Brad Barton – In His Words

–by Carla Marion

The dark clouds over Dallas/Fort Worth didn’t seem so threatening on Tuesday for those of us who heard that wonderfully reassuring voice on the radio again. Sure, it was a different frequency, but the voice hadn’t changed a bit. Here, meteorologist Brad Barton fills us in on what’s been going on…and shares the exciting news:

brad

Carla,
 
Here’s an update on what’s happened in the two months since I was dismissed from CBS.  It’s been an exciting time.   
 
First, Brenda and I are grateful for every act and expression of kindness from the management and staff at KRLD, many others of all stripes and our Bethel Methodist Church family in Southlake and throughout Texas.  The comments and best-wishes are again, just heartwarming. Carla, Don, Ed Spencer, Jason Sickles and Steve Blow of the Dallas Morning News, you have helped us more than I can ever express.  And I must thank God for his faithful and providential care. 
Case in point:  Although our prized Blue Bird Wanderlodge had been on the market for over a year, we really needed to sell it after I was laid off.  Just one month later, on Labor Day, a couple in California who thought the coach was already sold, found it again, called us, agreed on a price and wired the money within 24 hours.   
 
As for employment, I have begun a new business known as WeatherTrust to deliver syndicated weather forecasts and other content to various clients. 
 
My websites are coming on line now, including
http://www.brads-weather.com, bradsweather.com, weatheroncall.com and others.  The main point of my website is to alert you by phone of severe weather in your area, then give you a link to click to hear live streaming storm coverage as I’ve done on the radio.  Soon, your  internet-capable phone will be your emergency weather link wherever you are- in your car, at your kids’ soccer game or in your closet when the power goes out at the height of the storm.     

I’ve also had a couple meetings with corporations both in and out of media to discuss some very interesting ideas.   
 
But the crowning jewel of the past two months has been a plan quietly formulated by Tyler Cox to bring me on board as the new Chief Meteorologist of WBAP.  Since 1922, WBAP has been a perennial leader in all of its chosen formats.  And beyond the richness of its past, the WBAP of today still has principled leadership that appreciates talent and loves broadcasting, not just the profits that come from broadcasting. Just to be a part of one of the eight most powerful, influential and honored radio stations in America is a privilege few people will ever know.  To be entrusted with weather coverage where the legendary Harold Taft once held court, is an honor and solemn responsibility that I take very seriously.  I am humbled and extremely grateful.  And I already feel at home.  Since the deal was kept secret for some time, it was a surprise to most people at WBAP, and a shock to Hal Jay, whose look was just priceless.    

The next time the skies turn dark, just remember, I’m right here in Weather Center 820.  The weather leader in North Texas radio is WBAP.

Brad, this makes me just want to stand up and cheer!

On a personal note, I am filled with joy that you have a new radio home …and what an amazing home it is. (I am beyond thrilled to be a back-up, fill-in anchor at WBAP.)

What a small and crazy world.



Teresa says:

Congratulations Brad!!!!…… you have been missed!!!!!



Teresa says:

Well done, Carla!!!!!…….



Heather says:

Thanks for sharing Brad. It looks like the layoff has led to some exciting new adventures. You are so blessed!



Lydia says:

thanks for the update, Brad and Carla! Can’t wait to hear the pair of you when Carla is doing fill-in duty! God Bless!



Carla says:

He and the WBAP morning news team sounded amazing this morning!



Katy says:

Such amazing news, Brad! Congratulations!!! I think leaving CBS was the best thing that could’ve happened to you! This recession has created a lot of exciting new opportunities for people, and you are definitely an example of that. I love that a competing radio station has the smarts to hire you, but I think it’s even better that you started your own weather website! I will be checking it often for the crazy changes in weather we get here in Southern California. 🙂



Carla says:

Very true, Katy. So many of us were forced to think outside of the box and leave our comfort zones, and if we all recall, that’s exactly how this country got started.



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