Recession Mama

{August 30, 2009}   Don’t Wig Out In This Economy

Today’s guest post is from Jasmin Barnes of  She is a woman who is determined to not let this economy get her down.  In fact, she started her own business with the idea that every woman deserves to look great…no matter what her circumstances are, whether they’re financial or physical.

Jasmin in a pink wig

Jasmin in a pink wig

By Jasmin Barnes

In this economy, you can’t afford to be unattractive, unproductive, unmotivated and unknown.  It is definitely not the time to sit in one corner, be a fly on the wall and be negative.  With all the bad news we hear from the papers, television and radio, it is not a surprise if you find yourself a little wigged out.

Jasmin & her sis in different wigs

Jasmin & her sis in different wigs

My story started one bad hair day.  I was feeling kind of bummed and just wanted to curl up in bed.  My husband asked me to go to a county fair with him. Hesitantly, I stood up, got dressed and went.  At the fair, I stumbled upon, of all things, this wig vendor.  So I stepped inside the booth and started to try on some pieces. The next thing you know, I bought my very first hairpiece!  I can still recall the feeling when I first put on that piece.  Not only I was amazed at the transformation, I was blown away by how convenient and cost effective it is to stay stylish and fashionable during a recession.  More importantly, it did put a smile on my face!  I wanted to share that fun and fresh feeling with others and introduce this new wave in accessorizing especially during these trying times.

Jasmin transforms her look

Jasmin transforms her look

A wig can transform your look in an instant!  As always, it is important not just to look good but to feel good about your self from within.   And in times like these, you can definitely still be beautiful, positive and be on top of your game.   As a woman, I know that how she feels inside reflects in everything else that she does.  Women these days are juggling different responsibilities from work and at home.  This can be very challenging and can make us easily forget ourselves.  I have 3 kids, a husband, a house, a career to take care of, and a business to run.    I don’t have time to spend fixing up my hair on a daily basis.  With a wig or a hairpiece, you can skip that daily ordeal of blow drying / styling your hair.  You no longer need to curl/ flat iron that often.  You won’t need to frequent the salon which saves you time and time is money.   Today, every second counts – every penny counts!  If you really think about it,  who has got time and money to go to the salon these days? A simple haircut, blow drying and styling (and don’t forget the tip) can leave your wallet dry.   You can use and re-use your hairpiece over and over again for parties, meetings, weddings, concerts!  Some of my clients even take theirs to a cruise!  I find these hair pieces as quick and cost-effective solutions to today’s very active demanding society and problematic economy.

One of Jasmin's wig parties

One of Jasmin's wig parties

My Wig Studio hosts wig parties every other month.    I would invite ladies to come to my studio and try on different styles, textures and colors.  Since I started the biz, I have had 3 successful events!  My customers are usually referrals from friends and family.  Since my products are very personal, I also provide private fittings and consultation at My Wig Studio or at the comforts of my client’s home.    During a recession, all businesses get affected one way or another, but what keeps me going are the emails and messages I get from my customers.  One email said “Thank you very much! You have no idea how you helped spiced up my relationship.” Another one said “I found my self esteem I lost a long time ago and I just love the way I look now.”  These positive reactions from ladies are very inspiring, something you can’t put a price tag on.

Wigs Galore!

Wigs Galore!

We cater to all sorts of people.  I would get calls from cancer patients under going chemo therapy, to entertainers, artists, photographers, and just plain fashionistas and everyday people like you and I who simply like to enhance and update their look.   A wig is no longer just for people with hair loss condition but it has now become part of our daily wardrobe.  However, we are proud to say that a portion of our sales goes to City of Hope’s Cancer Cure research program.  It is just like choosing that pair of shoes and that purse to match that outfit (or that mood for that matter) for the day!  What makes me excited everyday is the anticipation of meeting a new person and knowing her story.   Every lady has her own personality just like every wig has its own character.   When the two meet, I can see fireworks.  It is amazing to see how someone’s personality shines through whenever they put on a hairpiece!

We are all in this together.  Continue to shine, stand out, inspire and make a difference.  All we need is a little daily dose of creativity – so, don’t Wig out in this economy!

Carla says:

Girrrrrrrrrrrrl after all of my hair-tastrophes, you KNOW I’d be the 1st to sign up for a wig! I want a pink one BAD : )
Thanks for sharing your story and continued success with the biz.

Katy says:

I want a pink wig too! So awesome! And go, Jasmin!!!

zulvera says:

Surgical hair restoration is the ultimate solution for permanent hair loss restoration but is comparatively a new treatment approach.

recessionmama says:

I wish my sister could’ve used your wigs when she was going through chemo. She lost all of her hair and couldn’t find a wig that was comfortable and pretty. BTW-LOVE the pink wig. I want one of those!

Jasmin says:

Thanks for all the comments! and YES!!! this is definitely a new way to accessorize. Less time, less effort, less stress, less fuss. More style, more options, more confidence! Do less but get more. Let me know if you want me to order you that PINK wig. I know I don’t have it up on my website but will add colored ones soon! A woman should definitely own a wig in her lifetime for whatever reason! Stay positive and Get Wiggy with it, -Jasmin 🙂

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