Recently, I’ve noticed a lot of extremely innovative ways in which people are making money in this recession. To borrow from some writer at Vogue — (I am paraphrasing) — shopping has become, these days, not just a guilty pleasure…but just plain guilty. Not so last week when some very innovative fashion peeps decided to host the first ever Fashion Walk!
Hundreds of designers, some known, some not so known, showed their goods in “pop up stores.” Downtown is seeing a renaissance, of sorts, but in this down economy, there are still plenty of empty storefronts. For one night, last week, those empty storefronts and spaces were transformed into clothing stores that were open late into the night. Fashionistas, or shall I say, Recessionistas, flocked into these spur-of-the-moment store openings to check out deals, innovative designs, meet designers, and shop…totally without any guilt! How can you feel guilty about buying designer clothes at 70% off, and help new and struggling ones, at the same time?
The fiance and I were caught on camera for a website called Racked LA. You can check out bigger photos on that site. For their own protection, I guess, I can’t make these photos any larger. We walked into a couple of different “storefronts.” At one giant loft space, I got two C&C California shirts (one for $3 and one for $5) and two Rock & Republic silk chiffon shirt dresses for $25 each! They were all made right here in the USA! And they retailed for a lot more. And even if I had not scored with such great finds, it would’ve been a totally fun and free night out! Some of the clothes looked more like art and some of the “stores” looked more like installations. DJ’s spinned at some locales, while others brought in live musicians. Bringing clothes to the masses, instead of relying on a high end department store to sell your clothes, is, to me, a pioneering entrepreneurial spirit that has made America what it is today. The recession is not going to rock us. We are going to rock this recession.